Finally, a break in the complaints!

I read the Bad Pitch Blog every day, among other PR blogs, and it is quite disheartening to see all of the negative reviews that journalists and bloggers everywhere give to PR reps. It is my theory, and of course, feel free to disagree with me, but journalists tend to get a bad taste in their mouths from a couple of terrifying PR interactions and as a result, are overly sensitive to all future relationships. I agree that mass mailings and mindless pitching should stop, but the whole point of public relations is to create a symbiotic relationship where journalists get the information they need to print riveting pieces and publicists get the coverage they've promised their clients. It doesn't need to be such an acidic relationship. That's why things like this make me so happy.

In a more perfect world, journalists would be more understanding of an agency executive's heavy account load, account executives would have a lighter account load to better serve clients and account executives really took the time to do their homework and read, research and write a great pitch every time.